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1947

Linseed Oil Products Company is founded by Otho Behr, Jr. in CA

1970

Former Co-chairman, P. Kevin Jaffe’, joins Behr.

1978

Behr commences its relationship with The Home Depot.

1988

Behr introduces computer color matching.

1999

Behr acquired by Masco Corporation of Taylor, MI.

2000

Masterchem acquired by Masco Corporation of Taylor, MI.

2003

 BEHR introduces the COLOR SOLUTIONSTM Center at Home Deport stores.

2009

Behr enters the Mexican Market.

2011

Behr launches COLORSMART BY BEHR® mobile application.

2012

Behr Expands its Footprint in Mexico with The Home Depot.

Company History

Behr is a dynamic company that actively embraces quality and innovation to bring our industry and our customers the very best products and services. Our bold entrepreneurial spirit and our commitment to integrity and to doing the right thing has been the cornerstone of our success since 1947.

Soon after the Second World War, our founder, Otho Behr, Jr. began selling linseed oil to paint stores from the back of his woody station wagon. His customers quickly made it known that they needed something that would perform better on redwood than just linseed oil. Seizing the opportunity, Otho Jr. asked his father, Dr. Otho Behr Sr., an accomplished chemist, to help him develop a formula to meet their requirements. Soon the father-and-son team began making a clear finish and stain for redwood in the Behr family garage.